The third edition of a festival designed to honour ‘Ao dai’, the traditional long dress of Vietnamese women, officially opened on March 8 in Ho Chi Minh City.
The opening ceremony saw an impressive show of Ao dai by about 1,000 students.
The festival, themed " Ho Chi Minh City - Ao dai City", will run until March 20 with multiple activities taking place in locations throughout the city.
Among them are a parade involving students cycling to cultural and historical sites around the city to promote environmental protection, and photo exhibitions entitled "Ao dai through the ages" in museums.
An "ao dai" fair to display, exchange and trade the dress and related accessories, will also be held, along with talk shows and relevant contests.
Local residents are encouraged to wear "Ao dai" in their daily life throughout March.