According to Department of Tourism, Hanoi city has been building new tourism products to attract more foreign travelers visit capital to assert its position as a tourist center of Vietnam.
The tourism routes include the Old Quarter - Hoan Kiem Lake, the area around the West Lake, and the political centre in Ba Dinh district in combination with the ancient Thang Long Citadel and the Temple of Literature. The suburban Dong Anh district is another route with focus on spiritual tourism at the Co Loa spiral-shaped citadel and Dao Thuc water puppetry village. The fifth key route covers Duong Lam ancient village, and traditional craft villages such as Van Phuc (silk making) , Dong Ho (painting) and Bat Trang (ceramics). Hanoi city has planned for these five tourism routes. It's based on local potential and advantages.
One of the top priorities of Hanoi tourism is to attract investment for this city. Hanoi is seeking invesments to develop tourism in the area around West Lake and the Red River as well as build a specialised tourism site in outlying Dong Anh district.
Currently, several special tourism products have been introduced, with some of them to become annual events, such as the “Memories of Hanoi", Hanoi traditional craft festival and Ao Dai festival. Second impression is the “Feelings of Hanoi" has exploited unique tangible and non-tangible values of the city from its beautiful natural landscape, historical sites to ancient crafts, folk arts and fine cuisine.
In the first quarter of this year, the international tourist arrivals in Hanoi increased by 10 percent compared to the same period in 2015. The city collected about 16 billion from tourism services , an increase of 13 percent compared to the same time last year.
This year, Hanoi was listed by the Lonely Planet - the world’s most popular travel guide book publisher - in the Top 10 best-value destinations. The city was also named among the top five best cities for low-budget vacations in 2015 by DrPrem, a renowned travel and other tourism websites.