Vietnam emerges as an extraordinary travel destination that beautifully combines rich cultural heritage, stunning landscapes, and diverse culinary experiences, making it a top choice for Australian travelers seeking an exciting adventure. Over recent years, interest from Australia has surged dramatically, with an impressive 35% increase in tourist numbers anticipated between 2023 and 2024.

The allure of Vietnam lies in its vibrant cities like Hanoi and Ho Chi Minh City, where ancient traditions meet modern vitality, as well as its breathtaking natural wonders, from the terraced rice fields of Sa Pa to the pristine beaches of Phu Quoc. Australian visitors are drawn to the country's unique ethnic diversity, exemplary hospitality, and a culinary scene renowned for its fresh flavors and delightful street food.

Customizable Vietnam tours for Australian travelers provide opportunities to engage with local culture and explore hidden gems, enhancing the overall travel experience. Additionally, Vietnam’s commitment to sustainable tourism practices ensures that visitors can enjoy its beauty while positively impacting local communities.

With a rich tapestry of experiences—epicurean delights, vibrant festivals, thrilling outdoor activities, and tranquil wellness retreats—Vietnam invites Australian tourists to immerse themselves fully, making memorable connections and lasting impressions that inspire return visits. Whether it's for a first-time exploration or a seasoned revisit, Vietnam promises a profound adventure filled with charm and wonder, solidifying its status as an unmissable travel destination.

The Sydney Morning Herald presents ten compelling reasons why Vietnam is irresistibly appealing.

The People
Traveling through Vietnam is a delightful experience enriched by the warmth, hospitality, and generosity of its inhabitants. Visitors often find the delightful “chaotic charm” of navigating traffic a revealing glimpse into the easygoing, friendly spirit of the Vietnamese, who find joy in life’s simplicity rather than getting caught up in details.

With its colorful ethnic diversity, Vietnam offers the chance to engage with various cultural groups such as the H'Mong, Dao, Khmer, and Tay, each possessing their unique traditions and customs.

The History
A voyage along Vietnam’s “S” shape unveils the depth of its storied past.

Explorers can immerse themselves in history at ancient sites like My Son Sanctuary (4th century), the Temple of Literature (1070), or the Imperial City of Hue (1804). Modern influences intermingle with historical character in the colonial architecture of Hanoi and Hoi An, while profound narratives unveil themselves in the Cu Chi Tunnels and the War Remnants Museum in Ho Chi Minh City. The essence of culture and history is palpable throughout the streets, even beyond formal sites.

The Cuisine
For gourmets, Vietnam is heaven. The thought of Vietnam conjures up “culinary feasts”: pho, banh mi, banh xeo, bun cha, bun bo Hue, and goicuon tantalize the palate. The harmonious blend of fresh herbs and spices crafts dishes that are both unique and unforgettable, ensuring that every meal leaves a lasting impression.

Dining reaches new heights when enjoyed at a humble roadside stall, where patrons can watch a bustling flow of scooters. For the Vietnamese, food is a source of pride and daily happiness, and visitors are invited to indulge in the local fare as much as possible.

Coffee and Beer Culture
Vietnam’s coffee culture shines brightly with its distinctive preparation method—drip coffee over rich condensed milk results in the iconic “càphê sữa đá.”

In the Northern regions, the lively tradition of 'biahơi' stands out. This light and refreshing draft beer is typically enjoyed with savory snacks in bustling venues filled with laughter and vibrant conversation.

The Cities
Hanoi and Ho Chi Minh City represent two dynamic hearts of urban Vietnam, each offering exhilarating experiences. Hanoi enchants with its historical sophistication, characterized by French colonial architecture, quaint alleyways, delightful noodle shops, and locals performing tai chi by serene lakes each morning.

Conversely, Ho Chi Minh City pulsates with modern energy and youthful vitality, evolving with an exhilarating pace and a lively nightlife. Between these urban hubs lie captivating destinations like the historical charm of Hoi An, the serene ambiance of Da Lat, the luxurious beaches of Da Nang, the tranquil ex-imperial city of Hue, and the energetic vibe of Nha Trang.

Island Getaways
Vietnam boasts a treasure trove of stunning islands that often slip under the radar for many travelers. Phu Quoc dazzles visitors with its stunning white sand beaches, lush mountains, vibrant jungles, and coral reefs, all supported by upscale yet competitively priced accommodations. Nam Du attracts those yearning for pristine nature and tranquility.

Off the coast near Hoi An, the Cham Islands are renowned for their rich seafood and culinary experiences, while Ly Son enchants with idyllic landscapes and welcoming beachfront camping spots.

Pristine Beaches
Vietnam’s vast coastline features an array of gorgeous beaches complemented by luxurious yet affordably priced resorts.

My Khe is celebrated as one of Da Nang’s premier beaches, flaunting a long stretch of golden sand and a variety of stunning resorts. An Bang captivates with its gentle waters and soft sands, while Nha Trang offers vibrant beach sports and renowned hospitality. For quick escapes from Ho Chi Minh City, Ho Coc makes for an excellent retreat.

Scenic Waterways
For a unique exploration of Vietnam, two prime waterways invite adventure. The Mekong Delta unlocks a world of boats, floating markets, cultural crafts, and scenic riverside cruises.

In the North, Ha Long Bay—comprising Bai Tu Long and Lan Ha—enchants visitors with its stunning limestone pillars, floating fishing villages, and tranquil small towns, making it an ideal setting for extended maritime journeys or day excursions to the lively Cat Ba Island.

Majestic Mountains
Beyond its flatlands and coastlines, Vietnam is adorned with magnificent mountain ranges that provide refreshing retreats to cooler climates.

Sa Pa is particularly renowned for its breathtaking terraced rice fields, ethereal clouds, and the rich cultural legacy of its ethnic minority groups. Adventurous spirits can partake in trekking, cycling, or opt for a stay in traditional homestays, offering a profound connection to local life and culture.

Da Lat serves as a highland sanctuary known for its mild climate, charming French colonial architecture, and relaxed pace of living. It provides an idyllic backdrop for retreats from the heat, nature walks, or leisure activities such as golfing amid its stunning landscapes.

A Diverse Array of Accommodations
A hallmark of all these exhilarating experiences is Vietnam's impressive array of accommodation options available at remarkably competitive prices. Guests can indulge in luxurious settings from establishments like Sofitel Legend Metropole and The Reverie Saigon to the InterContinental Danang—all offered at a fraction of the price compared to similar destinations worldwide. Budget travelers are well-catered for too, with a variety of options ranging from budget rooms under 20 AUD per night to charming homestays, beachfront bungalows, and traditional stilt houses that deliver authentic Vietnamese experiences.

Tailor-Made Tours for Australian Travelers
To make the most of the rich experiences Vietnam has to offer, customized tours specifically designed for Australian travelers are increasingly popular. These tours often include expert local guides who provide insights into the culture, history, and hidden gems of each region, ensuring visitors get an authentic taste of what Vietnam is all about. Whether it’s savoring street food in Hanoi, exploring the ancient town of Hoi An, or trekking the hills of Sa Pa, these tailored experiences help Australian travelers connect more meaningfully with the country.

Embracing Cultural Richness
The allure of Vietnam extends beyond tourism; it invites travelers to dive deep into a vibrant cultural tapestry that resonates profoundly.

Festivals and Celebrations
Throughout the year, the country hosts a dazzling array of festivals that vividly illustrate its rich traditions and cultural heritage. The Tet Festival, marking the Lunar New Year, is a highlight, featuring family reunions, festive meals, and vibrant parades filled with traditional music and dance. The Mid-Autumn Festival captivates visitors with its enchanting lantern displays and mooncake exchanges, providing a heartfelt glimpse into local customs and community life.

Adventures and Outdoor Activities
For thrill-seekers, Vietnam offers an expansive playground of outdoor activities. Paragliding over the lush Da Nang mountains or snorkeling in the pristine waters surrounding Phu Quoc promises exhilarating experiences. Trekking through the northern highlands not only presents physical challenges but also unveils breathtaking vistas and encounters with diverse communities.

Health and Wellness Retreats
Vietnam is rapidly emerging as a hub for wellness tourism, its serene surroundings and holistic practices leading to an expansive selection of wellness retreats, yoga studios, and traditional healing therapies designed to promote relaxation and rejuvenation. Visitors can indulge in spa treatments that incorporate local herbs, participate in detox programs, or enjoy meditative experiences set against the backdrop of lush greenery.

Commitment to Sustainable Tourism
As the world increasingly turns its focus toward sustainable tourism, Vietnam is setting high standards by ensuring that travel experiences positively impact local communities and preserve the environment. Many tour operators are now offering eco-friendly excursions that encourage responsible travel, inviting visitors to engage with conservation initiatives and support local artisans. This commitment not only enhances the overall travel experience but also safeguards the remarkable natural beauty that Vietnam is acclaimed for.

Final Thoughts
Vietnam offers an extraordinary travel experience, catering to a wide array of interests and preferences. Its captivating culture, mouthwatering cuisine, and diverse landscapes—from majestic mountains and beautiful beaches to vibrant cities and serene islands—provide something for every traveler.

With tailored Vietnam tours designed specifically for Australian travelers, the opportunity to connect with this unique culture has never been more accessible. As Australians increasingly discover the charm and richness of Vietnam, the country cements its reputation as a premier travel destination, inviting everyone to explore its treasures and forge unforgettable memories. Whether it’s your first journey or a return visit, Vietnam promises a lasting impression that inspires deeper exploration of its wonders.